Wiser health choices at scale
Screenings catch cancer early. Statins prevent heart attacks. Vaccines stop outbreaks. But people delay and refuse.
We're building tools that motivate healthier choices. Carefully crafted content and empathetic, infinitely patient conversations.
Insurers, health systems, public health departments, and employers all benefit when people make evidence-based choices.
Our randomized trials demonstrate meaningful shifts
"I am more likely to allow my child to receive vaccination."
—Parent who shifted from 1 → 7 on intent scale after one misconception was corrected
We ran preregistered RCTs with vaccine-hesitant parents. Brief content review plus a tailored conversation increased MMR vaccination intent by more than a full point on a 7-point scale (β̂ ≈ 1.03, 95% CI 0.72–1.34). Nearly two-thirds of parents moved at least one point. The effect persisted for days.
We're proving this works for one of the hardest cases—childhood vaccination in 2025.
Content, conversation, and clinical briefings drive change
Carefully crafted content
Behavioral science-informed materials that present key facts clearly, vividly, and without jargon. Brief enough to hold attention, substantive enough to inform.
Infinitely patient conversation
A dialogue that answers questions in any language, addresses specific concerns, and meets people where they are without judgment or time pressure.
Actionable briefings
For clinical settings: a summary of what moved the person (or didn't), what concerns remain, and what to focus on in follow-up. Keeps providers in the loop.
The result: People make wiser choices. Organizations see measurable behavior change.
We focus where the science is clear but behavior lags
We're building tools for decisions where the evidence is clear but behavior lags: getting vaccinated, completing cancer screenings, starting and staying on proven medications. Our approach can help in every domain where people delay or refuse proven interventions that meaningfully improve their health.
Health insurers, providers, and public health all see value
Health Insurers
Quality metrics (Stars, HEDIS) and member satisfaction drive your business. We help members complete vaccinations, screenings, and treatments—improving scores and reducing avoidable complications.
Providers
When people have concerns about vaccinations, screenings, or medications, we give them time to work through questions before the visit—then brief you on what they need.
Employers
Healthcare costs and absenteeism strain your bottom line. We help employees engage with preventive care—reducing future costs and positioning wellness as a tangible benefit.
Public Health Departments
Low immunization rates and outbreaks strain budgets and public trust. We reach hesitant populations with respectful, evidence-based conversations that move the numbers.
Pharma & Medical Device
Patient uptake and adherence determine real-world impact. We educate and activate people at scale, driving appropriate use of proven therapies.
Health Systems
Quality metrics, patient satisfaction, and operational efficiency all matter to your bottom line. We help people complete recommended care—improving outcomes, reducing no-shows and supporting your providers.
Let's Talk
We're working with early partners to deploy these tools. If you have patient decision support needs, we'd love to talk!
Get in touch