Evidence-based decision support
Helping people make wiser health decisions
People delay screenings, refuse vaccines, skip medications that could save their lives. They have questions no one answers, and fears no one addresses. We're building the tools and conversations that meet people where they are.
The problem
People make health decisions that hurt them
They skip screenings that catch cancer early. Refuse statins that prevent heart attacks. Delay vaccines that stop outbreaks. The evidence is overwhelming, but it doesn't matter.
Sometimes they don't know the facts. Sometimes they know but don't believe them. Sometimes they believe but still can't act. Fifteen-minute appointments can't untangle this.
The result: millions of preventable deaths, billions in wasted healthcare spending, and enormous suffering that didn't have to happen.
We're building tools that can change this.
The evidence
We tested this on one of the hardest problems
Preregistered RCT with MMR-hesitant parents
Parents who received our intervention increased their MMR vaccination intent by more than a full point relative to control. Nearly two-thirds of treated participants moved at least one point. The effect persisted for days.
β̂ = 1.03, 95% CI [0.72, 1.34]
This is an unusually large effect for a brief informational intervention. And we chose one of the hardest cases: childhood vaccination hesitancy in 2025.
How it works
Structured content and adaptive conversation
Our approach combines carefully designed informational sequences with AI-powered dialogue that meets people where they are.
01
Clear, compelling content
Evidence presented without jargon, informed by behavioral science. Brief enough to hold attention, substantive enough to inform good decisions.
02
Patient, adaptive dialogue
A conversation that addresses specific questions and misconceptions in any language, without judgment, and without running out of time.
03
Actionable insights
For clinical partners: a summary of what moved the person, what concerns remain, and what to focus on in follow-up.
Who benefits
When people choose wisely, everyone wins
Health Systems & Providers
Difficult conversations take time you don't have. We give patients space to work through concerns before the visit, then brief you on what they need.
Health Insurers
Quality metrics drive your business. We help members complete vaccinations, screenings, and treatments, improving scores and reducing avoidable complications.
Public Health Departments
Low uptake and outbreaks strain budgets and public trust. We reach hesitant populations with respectful, evidence-based approaches that move the numbers.
Self-Insured Employers
Healthcare costs and absenteeism hit your bottom line. Help employees engage with preventive care while positioning wellness as a real benefit.
"I am more likely to allow my child to receive vaccination."
Study participant who shifted from 1 to 7 on intent scale after one misconception was addressed
See it in action
Sign up and try our flows yourself. We're also working with clinical and public health partners to deploy these tools at scale.